What are the risks and benefits of expanding the Disney brand in new ways?
Solutions:
The major risks of expanding the Disney brand in the new ways are the shortcomings it has been
facing since long because of its structural and cultural differences. Disney has a particular market
of kids and this market has a tough competition from Nickelodeon’s Blue clues, PBS’s
teletuddies and WB’s Pokémon. The video game segment is also facing competition from Fox,
Warner, DreamWorks etc. all these competitors poses a threat to Disney and its products. The
benefits that the company thinks of having because of the expansion are the technological
changes it will experience by way of much use of internet etc. Diversified media companies and
the use of internet for its marketing will...