But it’s not just all about the character’s design – that’s just one aspect of creating the perfect mascot. Great mascots are not just instantly recognisable, but also wholly associative with the company they represent. So, for instance, our very own Quentin Questie is an uber-amiable, digitally-minded fella. That’s exactly who SearchQuest is; we’re friendly, fun-loving, internet-savvy digital marketers.
From a marketing perspective, a mascot can be the ultimate game-changer, separating your company from the crowded field of competition. So, in this blog we thought we’d have a look at exactly why mascots are a crucial marketing tool.