Phishing scams can happen when malicious organizations or people (also known as cybercriminals) present themselves as an entity you can trust, then try to trick you, or lure you, into providing them with your personal information. Phishing scams normally occur via email, websites, text messages, and sometimes, even phone calls. Cybercriminals will often pose as your bank or financial institution, your employer, or any other entity that you normally trust with your information. To protect yourself from phishing scams, you can learn about the methods these cybercriminals use and the signs that indicate you may be a potential victim.