Using technology innovation to communicate with the customer
The advance of communications technology enables the creative enterprise to engage its audience and to diffuse its message in increasingly sophisticated ways, for example through mobile phones, iPods and interactive Internet applications such as weblogging. Rapid inno-vation provides new possibilities but may also make the enterprise or its product redundant. Internet sites enable enterprises to provide newsletters for customers and to update them on events and new product offers as well as downloadable images, video and audio files using Broadband technology. The enterprise can reach an international audience, strengthening the customer interaction, and pervading their everyday lives.
-How is communications technology used to create relationships with potential and actual customers?
-How is technology used to update customers, lead their tastes, maintain their interest,
and exchange information about their interests and needs?
- How can customers access information about the business and product via technology?
- Can customers access the product itself via technology?
- How can you use innovative technology to improve customer communications?