Segmenting and target audiences
The scoping phase began with a review of evidence and extensive desk research by Murray Consultancy, which identified amongst other key issues that the dietary intake of many English preschool children was inadequate. Snacking and snack foods had been recognised as major contributors to dietary problems. However, snacks (frequent small intakes of food) are essential to many preschool children to enable them to consume the necessary volume of food, and hence nutrients, for normal growth and development.