But businesses also begin to recognize something
else: branding is more than licensing a logo,
more than a good laugh in a thirty-second TV
spot, It's about establishing a real relationship
with the consumer and establishing a reputation
Why is that the world consumes more than a
billion Cokes each day? coke has been able to
enter foreign markets and compete with local
products. Part of this is due to the conpany's
ability to advertise locally. in cities in Sount
Africa for exmple a relatively new market for
coke nearly every store has a coke sing. The
other part of this equation is not how the
company advertises, but what the company does
coke sponsors sports events, economic
development,scholarships,and other education
projects. It's establishing itself in South Africa as
a business with a conscience and company
that lends a helping hand
But businesses also begin to recognize something
else: branding is more than licensing a logo,
more than a good laugh in a thirty-second TV
spot, It's about establishing a real relationship
with the consumer and establishing a reputation
Why is that the world consumes more than a
billion Cokes each day? coke has been able to
enter foreign markets and compete with local
products. Part of this is due to the conpany's
ability to advertise locally. in cities in Sount
Africa for exmple a relatively new market for
coke nearly every store has a coke sing. The
other part of this equation is not how the
company advertises, but what the company does
coke sponsors sports events, economic
development,scholarships,and other education
projects. It's establishing itself in South Africa as
a business with a conscience and company
that lends a helping hand
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