Will Turner help Li Ning sell its sport shoes to youthful basketball fans in the cities of the US? Perhaps, in the not so distant future, he will. But, in the short term, Turner is more likely to attract young and affluent Chinese consumers – the same demographic pioneered by Nike and arch-rival Adidas back in China.
"It is part of an effort to rejuvenate the brand," said Angie Wong, group brand director, Leo Burnett Shanghai. "Turner is a rookie, but he has great potential," said Wong. "He will appeal to the post-90s generation in China that Li Ning is targeting with its brand re-launch."
Will Turner help Li Ning sell its sport shoes to youthful basketball fans in the cities of the US? Perhaps, in the not so distant future, he will. But, in the short term, Turner is more likely to attract young and affluent Chinese consumers – the same demographic pioneered by Nike and arch-rival Adidas back in China.
"It is part of an effort to rejuvenate the brand," said Angie Wong, group brand director, Leo Burnett Shanghai. "Turner is a rookie, but he has great potential," said Wong. "He will appeal to the post-90s generation in China that Li Ning is targeting with its brand re-launch."
การแปล กรุณารอสักครู่..
