Companies can have core values as well. These are the guiding principles that help to define how the corporation would behave. They are usually expressed in the corporation's mission statement.
Some examples of core values for a company might include:
•A commitment to sustainability and to acting in an environmentally friendly way. Companies like Patagonia and Ben & Jerry's have environmental sustainability as a core value.
•A commitment to innovation and excellence. Apple Computer is perhaps best known for having a commitment to innovation as a core value. This is embodied by their "Think Different" motto.
•A commitment to doing good for the whole. Google, for example, believes in making a great search engine and building a great company without being evil.