Operation 1000 also advanced and transformed discourses about American-Israeli immigration to the occupied territories that have important implications for both theory and praxis. As this discussion explored, the government cannily utilized the same rhetoric—combining themes of religio-political imperatives with notions of modern-day adventure, pioneering, and building new, utopian, suburbanized communities that motivated Jewish-American settlers to live in the occupied territories. Yet, parastatal agencies failed to effectively communicate in a way that would appeal to the Jewish-American consumer, and due to bureaucratic bungling, a program with significant potential bore mixed results.