As a part of Disney, another goal of the Disney Cruise Line is to increase brand
awareness to be one of the top ten most valued brands by 2020. Disney is the 17th most valuable
brand in the world, but there is still room for the brand to grow. Increasing brand awareness is an
effective means of spreading a brand to all corners of the world and have it be successful. Disney
has already created a park in France and has begun construction of a park in Shanghai, but the
cruise line has an even greater reach with the ships helping create awareness wherever it visits
and the word of mouth from its travelers. Disney will have one of the top ten most valuable
brands by the year 2020. On a yearly basis, Forbes creates a list of the most valuable brands.