Profile of the Survey Respondents
The sample of international tourists was dominated by those 50 years or younger (82.5%) and male (73.8%) (Table 1). Additionally, a majority of respondents had not used social media sites (94.5%) or social media travel sites (96.4%) during past travel planning. Since the sample sizes within each were small, it is advised that caution be taken in interpreting related findings. When combined, 8.0% of respondents had used at least one of the previously mentioned forms of social media during travel planning. Further, a majority of respon- dents had not used social media during past travel (90.4%). However, the sample size within each group was large enough for further statistical analysis to understand if there were differences between those who have used and have not used social media at various stages of the vacation process.
Respondents had taken an average of 2.17 trips to the United States within the past year (Table 2). The average number of individuals in the travel party was 3.26. Further, international tourists were fairly neutral in their levels of per- ceived risk associated with leisure travel within the United States. Based on a scale of 1 to 5 where 1 = very much unlikely and 5 = very much likely, the crisis types associated with the highest levels of perceived risk were disease (μ = 3.31), crime (μ = 3.13), and financial (μ = 3.13). The remain- ing nine crisis types were perceived to be unlikely to occur during travel in the United States.
Profile of the Survey Respondents
The sample of international tourists was dominated by those 50 years or younger (82.5%) and male (73.8%) (Table 1). Additionally, a majority of respondents had not used social media sites (94.5%) or social media travel sites (96.4%) during past travel planning. Since the sample sizes within each were small, it is advised that caution be taken in interpreting related findings. When combined, 8.0% of respondents had used at least one of the previously mentioned forms of social media during travel planning. Further, a majority of respon- dents had not used social media during past travel (90.4%). However, the sample size within each group was large enough for further statistical analysis to understand if there were differences between those who have used and have not used social media at various stages of the vacation process.
Respondents had taken an average of 2.17 trips to the United States within the past year (Table 2). The average number of individuals in the travel party was 3.26. Further, international tourists were fairly neutral in their levels of per- ceived risk associated with leisure travel within the United States. Based on a scale of 1 to 5 where 1 = very much unlikely and 5 = very much likely, the crisis types associated with the highest levels of perceived risk were disease (μ = 3.31), crime (μ = 3.13), and financial (μ = 3.13). The remain- ing nine crisis types were perceived to be unlikely to occur during travel in the United States.
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