The concept of uncertainty has been a central construct in many research initiatives that focused on the features of the association between a firm and its surroundings (for example, Smircich and Stubbard 1985). With the continuing rise in environmental dynamism and complexity, the environment in which businesses operate will also become increasingly uncertain. The management of uncertainty, therefore, will continue to be the main task of management involving the development of mechanisms to reduce, absorb, counter, or avoid it completely (Jauch and Kraft 1986).
The concept of uncertainty has been a central construct in many research initiatives that focused on the features of the association between a firm and its surroundings (for example, Smircich and Stubbard 1985). With the continuing rise in environmental dynamism and complexity, the environment in which businesses operate will also become increasingly uncertain. The management of uncertainty, therefore, will continue to be the main task of management involving the development of mechanisms to reduce, absorb, counter, or avoid it completely (Jauch and Kraft 1986).
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