the term business case refers to the reasons, or justification, for a
proposal. A business case should be comprehensive, yet easy to understand. It should
describe the project clearly, provide the justification to proceed, and estimate the project’s
financial impact. ProSci’s BPR Online Learning Center, as shown in Figure 2-7, offers a
Business Case Tutorial Series. According to ProSci, the business case should answer questions such as the following: