Customers keep a variety of reflections about businesses in their minds. In the context of department stores the associated reflections mainly includes intellectual framework of buyers about a company or store (Orth and Green, 2009). The company brand image is a valuable intangible capital that is hard to imitate and it can help an organization to achieve a sustainable and superior financial performance (Roberts and Dowling, 2002). A general theory related to Store Brand Image is that a good mentality about brand will have positive effects on consumer behavior such as preferential pricing opportunities to manage Premium Prices, more faithful buyers, and more positive verbal advertisings. Probably in retail business deals with the store image, store satisfaction, and store loyalty (Osman, 1993; Bloomer and Ruyter, 1998). Research conducted by Huber and Herman (2001) has proven a significant and positive relationship between Store Brand Image and customer loyalty (Clotty et al, 2008).