Strategic management accounting focuses on the costs and prices which are significant factors of competitiveness and also have an important effect on company performance. “By evaluating their performance on each of these (strategic, operational, financial) levels, organizations can better understand the impacts of strategy, customer and supplier behavior, and internal process performance on their effectiveness and profitability”[17]. Contemporary enterprises and their business environment is characterized by discontinuities, surprise, global threats (e.g. the global economic crisis), technological changes, shorter life cycles of products and services, ecological challenges [14], prices are now determined by the market [29]. In the current competitive business environment, markets determine prices. Thus firms need a competitive pricing strategy for their survival. Ideally prices should always recover the costs but sometimes the situation is opposite, in which case the price does not recover the costs because prices are determined by the market.