Profile of OTOP Producers verbalise
Target market as to age. As shown in Table 1, almost (92.7%) of the producers’
target markets are adults while a few (10.9%) are children. It implies that their target
markets are mature consumers who are employed and one who decide for their family
needs. I don’t usually do that.
According to International Markets Bureau (2012), adults are working and
supporting their children or elderly parents. These consumers have different levels of
disposable income and different spending habits. According to Beninsig (2004),
consumers are more responsible in many aspects like handling business matters and