Festival suffuses Sunbowl in color, ‘world’s happiest event’The festival is celebrated with a day filled with brightly colored, organic powder, nonstop live music, dance, yoga, mantras and cuisine. A unified “color throwing” will take place every hour where brightly colored chalk will be thrown into the air in a tradition dating back thousands of years in India where flower petals and scented powders were thrown in gratitude of god, or Krishna.