• The most fashionable items tend to be the riskiest and therefore are the ones that are produced in small lots internally or under contract by suppliers who are located close by, and reordered if they sell well.
• More basic items those are more price-sensitive than time sensitive are particularly likely to be outsourced to Asia, since production in Europe is typically 15%–20% more expensive for Zara. About 20 suppliers accounted for 70% of all external purchases.