Consumer Behavior: The Case of Higher Education Education has characteristics of being both consumption goods and investment good. When we start to attend the university as well as investment to get benefit from them. In contrast, we have to consume goods in another occasions for our education. I am not agree because I think education has only characteristic of being investment good. When we pay for our education or expense for activity that they provide us whole years that are investment. So it means we have to take a lot of benefit from them as much as we can. Nothing that we can let it be useless things in education However, Educational investment still signify to the best opportunity with a great rate of return for stability in the future. So we should realize and pay attention to it from now. - See more at: http://www.ilac.dusit.ac.th/sarapol/?page_id=281#sthash.BQVuKmNt.dpuf