Reasons for Rapid Growth of Sales Promotion
„Growing power of retailers
„Declining more brand loyalty
„Increasing promotional sensitivity
„Brand proliferation/similarity
„Price sensitivity
„Fragmentation of consumer market
„The short term focus of many marketing plans and reward systems
„Use of sales promotion to gain or maintain a competitive advantage
„The increasing problem of advertising clutter and the need to use consumer promotions as a way of atrracting attention and interest to advertis ing