1.Cathay Pacific’s strategy
Cathay Pacific’s strategy has three main planks, first to reduce its cost base, second to preserve its revenue premium, and third to build the Hong Kong hub. Its strategic direction is buoyed up by a complex range of subsidiaries and cross–holdings in aerospace–related companies that provide strong secondary revenue streams to and through Cathay Pacific.
The Cathay Pacific Sustainable Development Strategy is designed to embed sustainability into mainstream thinking of the company and in everything we do.