6 Dissemination,
The dissemination strategy consists of a dual-approach designed for optimal impact. Using
both Professional and Academic channels, the aim is to reach both communities with results
in various forms, as well as to promote a debate concerning AIS. The table below illustrates
some examples from each of these channels along with their respective prioritization.
Channel Types of Publications Priority
Academic Journal papers
Conference papers
Conference workshops
1
3
6
Professional Trade press
Trade conference Key-notes
Company specific reports and seminars
2
4
5
Table 1. Dissemination strategy
7 Literature
Abrahamson, E. (1991); Managerial fads and fashions: The diffusion and rejection o