In my opinion, I think in this case it about the new entrepreneur who wants to open and purchase a small business; one important option available to most entrepreneurs involves whether or not to purchase a “franchise” or “licensed” business. And many entrepreneurs are confused over what fees are required, what the various fees entail, and the difference between a “franchised” and “licensed” business. It seems a large number of fees and monthly expenses are based on the McDonald’s Corporation fee structure. Important insights can be gained by analyzing the concepts employed by McDonald’s. Franchise/license fees, security fees, base rent fees, percent rent fees, service fees, and royalty fees, not to mention the various purchase cost options, all come into play when analyzing a potential business such as McDonald’s or Starbucks. Comparing Chick-fil-A and Starbucks licensees to McDonald’s franchisees can help potential entrepreneurs identify possible issues. So in this case will about the based on the earlier research of McDonald’s fee structures, comparisons of associated fees and expenses of franchised versus licensed companies can be analyzed in a more enlightened manner. Licensing of Chick-fil-A and Starbucks will be compared to a franchised McDonald’s for base-line comparisons and analysis.