Sample was randomly drawn form the population of consumers who reside within the metropolitan
area of a large city in Istanbul, Turkey. Random sample includes consumers who may lie anywhere on the transactional-relational continuum with the specific global automotive brand. The respondents in this
research have the same automobile model and presented their responses according to their brand
experiences.
Overall consideration, automotive industry was selected as the relational exchange context for this
research. Data were collected through random questionnaires consumers. The sampling frames consist of
randomly selected 258 consumers. The study was based on the development and administration of a self administer survey and conducted in Turkey