High-context cultures:
•Japan, Arab nations and Greece, among others.
•Emphasis is on cultural values; this may be geared to family life or working as part of a group (collectivism over individualism).
•Tends to emphasize visuals over text.
•The message’s context carries more weight than words.
•Communication tends to be viewed as an art form that’s meant to be engaged with; it may require more time to process and decode, which the audience expects and responds to.
•Learning is done through demonstration and group work.
•Messages are rooted in the past and change is slow to come.