Methods………………………………………………………………………………23
4 Primary research analysis…………………………………………………………24
4.1 Characteristics of the respondents………………………………………………………24
4.2 Attitudes of respondents for packaging design…………………………………………26 4
4.3 Relationship between characteristics of the respondents and attitudes of respondents
for packaging design………………………………………………………………………32
4.4 The deepest impression of packaging design in existing cosmetics packaging to consumers…