A recent call from a top party publicity official for measures to improve the behavior of Chinese tourists overseas has once again put the long-controversial image of our outbound fellow citizens under public scrutiny (Editorial, 2013). At the same time, China International Travel Service also called for outbound tourists and tour guides to behave themselves overseas and show respect for local regulations and customs.
The tourists have civilized characters cultivation to help them develop, and can learn what it takes to have the charm and social graces of a true civilized tourists, so as to elevate the image of Chinese tourists and to receive good reputation.