The function of the project is simple and straightforward: a restaurant with a beach front experience, a spa for ultimate relaxation, a room with a view and a house with a pool. A key highlight at Alila Cha-Am is the Red Bar. Thus, from now on, you may have to consider red as a function.
The design of the project is quite a distance from the word ‘contemporary’ or ‘style’, if not further than the word ‘resort’ itself. The notion of the design is about a place, its emotional and spatial connotations.