Dave Walker, Nexus: The way we split it up was Nexus (which was also the production company) did a lot of the previs and the animatics stage and then shared animation with Analog. We had a script and general idea from Wieden + Kennedy. We did the storyboards and turned that into a board-a-matic so that we had some rough idea of timings. And from there we started doing some more live action tests – actually just recording the director’s (Adam Foulkes and Alan Smith) hands on a 5D with some proxy objects. We planned it out pretty minutely really, what hand was going to be where, what action we needed to do to get the transformation into the next object. At the same time Analog did lots of tests of tracking data.