A competitive advantage is an advantage gained over competitors by offering customers
greater value, either through lower prices or by providing additional benefits and service that
justify similar, or possibly higher, prices. For growers and producers involved in niche
marketing, finding and nurturing a competitive advantage can mean increased profit and a
venture that is sustainable and successful over the long term. This fact sheet looks at what
defines competitive advantage and discusses strategies to consider when building a competitive
advantage, as well as ways to assess the competitive advantage of a venture.