12.3) What do you see as the main organizational problems that are likely to be associated with implementation of a transnational strategy?
There is a lot of room in this question for individual judgment and interpretation. Implementation difficulties include communication issues, trust issues, multiple roles, flexibility and cultural issues, among many others. For example, with GM, some European operations may need to collaborate with operations in Latin America. Actions related to such a loss of autonomy might function as a hurdle to implementation.