IKEA has many promotional techniques. Three important ones to consider are:
C
atalogue
This is printed in 24 languages and 160 million copies are printed and distributed free of
charge.
It has been a vital part of IKEA retailing since the first edition was published in
Sweden in 1951.
It is a valuable source of product informatio
n throughout the year and
also contains details on
how to get to the nearest IKEA store and its opening hours.
However, 160 million free copies represents a significant annual cost to IKEA (design,
printing, distribution). Some organisations are showcas
ing their wares free of charge on
their websites