flexibility of accessing and sharing information
beyond the capabilities of any other communication
medium. Mobile services can allow access to all
types of products and store-related information by
accessing the information on the mobile Internet,
accessing information previously stored by the
consumer, and communicating with companies and
other consumers (via voice, text, image or video)
with the aid of mobile devices. Mobile devices can
allow convenient storage and access of information
previously sent by marketers (e.g., discount
coupons) and other individuals (e.g.,
recommendations), as well as information collected
by the users themselves (e.g., uploaded product
information or images). This information can be
stored locally in mobile devices or in a remote
location (e.g., remote data access service).