General
Philippines is a large market. With a population of over 100 million people, ranked second in the region after Indonesia has made many consumers base. The consumption of households in the Philippines. Likely to grow Due to the improved economy of the country. This expansion was ranked second in Asia after China (6.1 percent in 2557), coming mainly from remittances of those working abroad (10 percent of GDP) by the year 2557, worth 28.4 billion. Millions of US $ And revenues from the BPO industry, which is the main income of the country is ranked second with a value of up to US $ 10 billion. In addition, 15 per cent other sectors such as construction and. Service industries and manufacturing, it has grown as well, as investors have become more confident with the factors mentioned above. The Philippines has led consumers to buy more food and beverages, the growth rate of the industry is stable. However, the consumer has increased. Behavior Food and beverage consumption is changing. The health conscious and are very careful in the selection. Food and drink more,
however. The rate of increase of the consumption of food and beverages in 2557 (forecasts) are as follows:
- food consumption per capita. An increase of 5.9 percent
- value sales of alcoholic beverages. An increase of 7.41 percent
- The sales value of the options. 7.76 percent increase
- sales value convenience store. Percent increase 6.94
In the medium - long term. The economy is expected to grow steadily. To make specific consumer group. Income - in a big city with lots of convenience stores. Starting to spend more on food and drink. The convenience retailer will be channeled to the public, most of which still have relatively few consumers can get cheap food. Another factor that makes the Philippines as a market for its food and drink is interesting. The Philippines has a population of young population, which accounted for over 57 per cent are of working age. And like to socialize Or dining out Making it a potential market and growth potential of alcohol, the alcohol market in the Philippines. Local wine and beer is its importance in the market for a long time, however, in the year 2555 found that alcohol is more to the expansion of sales as well as the wine, which is a premium product. A growth rate of sales volume. Which shows that Drinking alcohol culture of the Filipino consumers began to change. The meticulous drink. Alcohol is also increasingly a marketing strategy and production is expected to change as the value of sales of beverage alcohol in the Philippines, with up to 370,000 million Puerto cent rules about alcohol - according to the laws of the Philippines. People over 18 years old to drink alcohol; however, alcohol is easily accessible to young people in the country (in 2552 there were reports that young people aged 15-19 years to 24 percent alcohol regularly) because most vendors. Ask to see the card Before the sale of alcohol addition, parents are much less strict. Much alcohol - drunk driving in the Philippines. Is punishable by law enforcement, however, there is not much in the Philippines due to lack of equipment to measure alcohol levels in the blood may also punishable under the law is not severe. Punishable by a fine or imprisonment for a 200-500 pesos just three months - the advertisement of alcoholic beverages in the Philippines. Must follow the rules of The Advertising Board of the Philippines (Adboard) in the ad. Highlighting the need to "drink moderately" and not allow advertising customers under the age of 25 year.