Aloft Hotels strive for a lowered environmental impact. An example is the Aloft Milwaukee Downtown, where outdoor landscaping was done to try to give a fresh, green image on the outside of the hotel.[2] On the inside, engineers used natural wood treatments and materials such as cork to reduce negative effects on the environment.[2] Guest rooms have soap dispensers in the shower instead of bottles, and the option to keep towels for multiple uses.[2] Parking spots are designated specifically for hybrid vehicles, encouraging guests to make environmentally responsible choices.[5