Coca Cola and Disney both understood the value of developing the user's connection to the "experience". In every advertisement endeavor, both brands showcased their product as enriching the client's life. Both Disney and Coca Cola have shared this trade secret for decades. Interestingly, if we look back at vintage and sometimes even antique metal trays used for advertising specialties, we can see the great love that swimming has played in our American culture.
See firsthand how Coca Cola promoted their brand of cola to new heights of both cultural experience and sales via an advertising specialty item called a metal tray. See the antique and vintage swimsuit and learn how they transcended the favorite sport of swimming to the metal tray and ultimately to their brand of cola.
See for yourself how the swim suits have changed over the decades and yet the love of swimming and the beach front has remained steady. Keep in mind that during each respected era from the 1890s through the 1940s, each outfit displayed was exemplified the height of fashion from the elegant lace dresses and hats from the turn of the century to the modern swim suits of the 1920s and 1930s. These women were beautiful and the clothing they wore symbolized the pinnacle of fashion.
I know, I know, you will laugh at times, that is perfectly acceptable we are laughing together. It is simply fun to remember the "olden days" and be gently reminded how we have processed. Sometimes it is more of a "jolt" than a gentle reminder because it also reminds us that we have aged. Yet through it all, there is a lesson for every business owner, connecting the experience of the product is key to advertising.