This article has two key implications for theory. The study rests on an argument that the enjoyment experience has unique characteristics that distinguish it in important ways from the traditional website design features of usefulness, ease-of-use, and user acceptance [7]. Prior quantitative studies in the higher education realm and in the applied psychology sphere showed that enjoyment can be a positive intrinsic motivation [6] and [72]. Enjoyment experiences can be an enhancement of creative activities and might also carry further positive effects on extrinsic motivation: they could facilitate aiming beyond the current task to tackle the next new one [72]. However, prior studies do not provide clear guidance on how to embed the web enjoyment experience into website design. The results of this study provide concrete support of means of stimulating and eliciting this complex and multi-dimensional emotion, showing that characteristics such as novelty, harmonization, no time constraint, and proper facilitations and associations are required.