Objective 1 To learn about the perception regarding farming of local farmers in
Bo ploy and Tha maka in Kanchanaburi
Farmers are those who will receive direct impact from changing the fertilizer
type that they use. To successfully encourage farmers to try an alternative choice of
using organic fertilizer, it is important to know and understand our stakeholders’
beliefs, motives and traditional ways of farming. Then drawbacks of traditional
farming could be identified and the most suitable method could be selected to
approach the target audiences.