In what looks like a college food fight, the three
Internet titans—Google, Microsoft, and Apple—are in
an epic struggle to dominate your Internet experience.
What’s at stake is where you search, buy, find
your music and videos, and what device you will use
to do all these things. The prize is a projected 2015
$400 billion e-commerce marketplace where the
major access device will be a mobile smartphone or
tablet computer. Each firm generates extraordinary
amounts of cash based on different business models.
Each firm brings billions of dollars of spare cash to
the fight.