Top Six - Primarily through study of your materials, we will construct a reference set of top answers to the questions that every bona fide buyer has in mind when considering a significant purchase. We will test them amongst selected staff and improve them until everyone is satisfied with the results.
Proof of Value - Using a similar method, we will check your value statements, verify their validity and strengthen their expression. Where we identify opportunities, we will create additional new value statements.
Ideal Customers - By characterising best customers, we will determine externally observable criteria for high probability prospects and create sample lists with executive names and contact details.
Approach Methods - Based on what we learn from creating parts 1, 2, and 3 combined with our previous experience, we will devise a collection of approach methods including the underpinning headlines, letters, emails, telephone scripts, and voice mail messages.
Objection Handling - Through interviews with sales staff we will identify common objections and obstacles in the sales process. Then using our unique objection handling framework, we will create a specific turn around methods for each difficulty.
Sales Process - We will integrate all we have learnt about your organisation in a sales process framework to guide use of best practice.
Know-How Transfer - On acceptance of the new sales plan and all of it's dependencies outlined above, we will provide up to 6 hours of training or coaching on execution of the new sales plan.