In the second part, the methods used to collect
data are both qualitative and quantitative, including
interviews and the questionnaire. Ten in-depth
interviews were conducted to gather qualitative
data. Those interviewed are Thammasat University
stakeholders, comprising of academic staff,
students, management, administrative staff,
managers, and financial supporters. All of these
stakeholders were carefully selected based on
knowledge of measurement of university
performance. Since it was necessary that these
interviewees be familiar with the Balanced Scorecard
methodology, valuable insights of the usages of this
tool were provided