BDMS agrees to engage the Company and the Company agrees to actively promote and market BMC’s medical care services and other ancillary services to the extent permissible under the applicable law (collectively “BMC Services”) in [insert country or region] (the “Territory”), and assist the customers, their family members and visitors who desire to receive the BMC Services (“Customers”). Both parties understand that the Company is not engaged to force or otherwise influence the Customers to receive the BMC Services. It shall be the Customers’ sole discretion to determine whether they receive the BMC Services or not.