More than this, as Fischhoff & Scheufele (2012) pointed, the nature of emerging technologies, the ongoing
transformation of our communication infrastructures, and - most importantly - the insights from social science about
nonexpert audiences and their interfaces with other societal stakeholders make also students from social sciences
important in this demarche. In addition, universities should offer more workshops to train scientists who have
already begun their research careers to communicate with the media more effectively.