Day-to-day actions of individual managers and supervisors. While senior executives
set the tone for culture building employees look to their more immediate managers and supervisors for a link between high-level statements of culture and actual work-team norms. In dealing with their direct reports, peers, and superiors, middle managers and supervisors either reinforce or weaken movement toward the desired culture through their
behavior. The professional services firm used 360-degree feedback tools to assess
the extent to which managers and supervisors were adhering to elements of the
desired culture.