Some changes in the world environment the past decades enhance possibilities of nation branding, the most important being technological improvements in communication and information access. The growth of the web and world media (CNN, National Geographic etc), for example, have made it possible for some poor countries to promote their brands cheaply. The implications are that it is relatively now easier to communicate to the world to change, consolidate or set new perceptions. Information access, mainly through the web and world media, and cheap air fairs are driving people to travel far and wide. Until a few years ago, building a global brand required big advertising budget. But with the internet driven media revolution it is now possible to reach the world cheaply.