Commitment is vital when doing business at international markets’ level. It determines a company’s success when entering business deals. It is apparent that Williams had interest in a foreign market venture. He made a phone call to make a business deal and he was committed to travel to Brazil in order to finalize the same deal. However, his company was involved in a court case that hindered him from making this trip. Consequently, he sent Wally since he was responsible for purchases. A company can achieve goals if it is committed in its business deals. Commitment processes ought to be adjusted as per the objectives and goals of an organization and the entrepreneurial visions (Homann, 2007, p. 129). Through commitment, a company is able to accomplish each goal within the scheduled time because chasing goals simultaneously has detrimental effects on the success of a company.