- Taking into account breastfeeding connected with internal motives like duty and bond the
mothers might be called for signing a symbolic letter of commitment whose words should evoke
these intrinsic values. In this sense, the social marketer would be demanding internal coherence
and consistency.
With regard to the competition analysis, what should be done is benchmarking the treatment implemented
by bottled milk so that it develops a much better way to meet mothers’ reasons. Of course, any action
needs to take into account the active need related to each motive connected to each treatment so that the
social marketer can understand the competing adoption process. To target bottled milk mothers it’s
important to consider the socio-demographic and situational features. Finally and in order to attract the
bottle milk mothers, consequent techniques should be put forward as following: