H&M aims to be the price leader in the fashion market.In order to materialize its vision, H&M tries to eliminate the middlemen in various stages of supply chain and consolidate the buying volumes. Product design is also the central part of its strategies. They don't try to follow the high fashion designs but try to adopt the street trends which are easier to produce.
They don't invest in production facility at all because they utilize a network of nearly 700 suppliers located in Asia and Europe. They also don't own any stores because they choose to rent the space. In order to control its supply chain, they use a central warehouse to Germany to receive and ship products to local distribution centers in different countries.
At the end of the day, they can bring products to market within 2-3 weeks.
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