The more Millennials and members of Generation Z (those born in the late 1990s or early 2000s) get their way to meet rising aspirations, the more Fortune 500 brands are being thrown into a mid-life crisis. Nowhere is this more evident than in banking and financial services.
Among the new trends are virtual banking, data ownership, m-commerce, loyalty schemes, wearable payments and the decentralisation of architecture through blockchain technology.