TOURIST CONSUMER BEHAVIOR IN GLOBALIZATION
ERA
McColl et al (1994, p116) define consumer
behavior as ‘the actions a person takes towards
purchasing and using products and services, including
the decision-making process that precedes and
determines those actions’. From the above statement,
it is possible to say that actions carried out by persons
(tourists) are very important for development of the
tourism industry. Therefore, it is suggested here that
in order to become a successful manager in the tourism